THE OBJECTIVE


Design a campaign for the Chicago Transit Authority that encourages action from commuters.

THE OBJECTIVE


Design a campaign for the Chicago Transit Authority that encourages action from commuters.

THE PROCESS


  • Indexing personal train rider experiences

  • Creating visual connections between experiences and actionable change



THE PROCESS


  • Indexing personal train rider experiences

  • Creating visual connections between experiences and actionable change



THE PRODUCT


  • Set of 4 Posters

  • Installation Mockups

THE PRODUCT


  • Set of 4 Posters

  • Installation Mockups

THE GALLERY

ENVIRONMENTAL

RESEARCH

CAMPAIGN

CTA Behavioral Campaign

CTA Behavioral Campaign