THE OBJECTIVE
Give the iconic beauty supplier Ulta Beauty a much needed update for the era of unique beauty.
THE OBJECTIVE
Give the iconic beauty supplier Ulta Beauty a much needed update for the era of unique beauty.
THE PROCESS
Researching the history and gaining context
Refreshing colors and typefaces
Visualizing the future implementation
THE PROCESS
Researching the history and gaining context
Refreshing colors and typefaces
Visualizing the future implementation
THE PRODUCT
Brand guidelines
Logo package with supplemental patterns
Mockup examples
THE PRODUCT
Brand guidelines
Logo package with supplemental patterns
Mockup examples
THE GALLERY
BRANDING
RESEARCH
CAMPAIGN
Ulta Beauty: Refreshed
Ulta Beauty: Refreshed
