THE OBJECTIVE
Create brand guidelines and an accompanying promotional book for Yangsheng, a fictional post-nuclear underground country focused on progress and peace.
THE OBJECTIVE
Create brand guidelines and an accompanying promotional book for Yangsheng, a fictional post-nuclear underground country focused on progress and peace.
THE PROCESS
Establish fictitious bounds
Create visuals based on research and
Design book that told the story of Yangsheng in its 400 year development.
THE PROCESS
Establish fictitious bounds
Create visuals based on research and
Design book that told the story of Yangsheng in its 400 year development.
THE PRODUCT
Brand assets
Flag
Country seal and departments
Currency
Full publication accessible here.
THE PRODUCT
Brand assets
Flag
Country seal and departments
Currency
Full publication accessible here.
THE GALLERY
BRANDING
RESEARCH
PUBLICATION
Yangsheng: Country Design
Yangsheng: Country Design
